Sunjjoy Chaudhri
A Lenskart case study: The Art of Luxury Eyewear

Introduction about Lenskart Case Study Lenskart is an Indian company that sells various types of eyewear, including glasses, sunglasses, contact lenses, and eye care accessories. They started in 2010 and now have over 700 retail stores all over India. To stay on top in the eyewear industry, Lenskart uses smart marketing strategies to reach their […]

Sunjjoy Chaudhri
Mahindra & Mahindra Case Study on Local to Global

Overview of Mahindra and Mahindra Mahindra & Mahindra is one of India’s largest multinational conglomerates, with a diverse portfolio of businesses across several industries including automotive, aerospace, agribusiness, two-wheelers, construction equipment, defense, energy, finance, hospitality, information technology, leisure and hospitality, real estate, retail, and telecommunications. Founded in 1945, the company has grown significantly over the […]