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Introduction The Open Network for Digital Commerce (ONDC) is a government-backed initiative to create an open and inclusive digital commerce ecosystem in India. ONDC is based on open specifications and open network protocols, which will allow any seller or buyer to participate in the network, regardless of their size or platform. What is ONDC? ONDC … Read more
Introduction about Lenskart Case Study Lenskart is an Indian company that sells various types of eyewear, including glasses, sunglasses, contact lenses, and eye care accessories. They started in 2010 and now have over 700 retail stores all over India. To stay on top in the eyewear industry, Lenskart uses smart marketing strategies to reach their … Read more
Overview of Mahindra and Mahindra Mahindra & Mahindra is one of India’s largest multinational conglomerates, with a diverse portfolio of businesses across several industries including automotive, aerospace, agribusiness, two-wheelers, construction equipment, defense, energy, finance, hospitality, information technology, leisure and hospitality, real estate, retail, and telecommunications. Founded in 1945, the company has grown significantly over the … Read more